How to create a brand image on social media?
Social Media and the internet have so much to offer. But for the brands that want to stand out, it can be quite a challenge. Thankfully a good use of social media and website associated of a strong marketing image can really help your brand and company to be seen and recognized as well as access to your target audience.
Visual Brand image
The first point to have a strong brand in social media and the internet is actually to have a strong brand in general.To start with defying your branding strategy, you would need to have a clear view of what you would like to present as products, for example, “handmade high-end casual clothes”.
That clear view is based on your products, your specificity and strength, as well as your age group. The clearer you would be of your brand values, the easier it would be to set your social media image.
The second point to work on for your brand is your visual identity. Your visual identity is based on your brand logo, your colour palette, your font Serif or non-serif and your images and Pictures.
From your logo, you can then pick some key point that will be used for creating a brand identity:
- From there you would decide what font you like, as well as your complimentary font.
You can see on the website https://fontpair.co/ the best font matching with your actual font.
- the next step is to follow the colour code of your logo. What is the colour you are using in your logo? What is the colour you find the most representing your brand? Is that color targeting your customer base? What is the matching colour you like and representing brand identity?
Starting with your visual and video content:
The style of images you like would define your media presence.
Do you like black and white pictures? Do you like the close-up picture or do you like picture with more ambience?
Do you like visual pictures or do you like more writing articles and texts?
Your brand voice and writing content:
To answer that question to define your content strategies you would need to think about several key points:
How old is your public? Do they prefer visual or write content?
How strong is your customer engagement?
Do you want to connect emotionally with your visitors?
From your slogan and tagline, you can already extract a few answers to those questions.
With those keys points, you would have answered, you can start deciding the social media and Internet presence:
Social Media presence
To start with your social presence, you would need to decide which social media to work on first. To have a better view, you can read the article about the difference between social media.
Depending on if your brand is mostly Visual or not, or if you have your customers present on this or that social media you will then decide your Social media channels.
For all of them, to attract new customers, you would need to look at all your posts with the eyes of your brand. Each post should represent the same image kinds, have the same image colour, use the same font (when you have the choice of them), and have the same voice tone for the comments.
Those details will help to have a consistent brand and feed that is an important point for all social media. Consistency of message, image and publications are keys point to build brand awareness and increase your website traffic.
Your social media brand identity is a key point to great a brand experience and improves your customer loyalty. Your website, as a part of your marketing strategy, would need to carry the same image of your brand than on your social media, to be consistent and cohesive in your online marketing.
Your strategy should be going through all your supports, from your business card to your packaging and your website content.
Professional services can help you go through a good definition of your branded content, helping you with the design of your logo, printed support as well as your social media and website. Check our services for the full details of how we can help you.
Ask for a free 15 min consultation to check for your brand consistency and receive your personalised advice.