The different kinds of social media
In Fashion but not only, it is important to set a strong brand identity for your company. In our very competitive world, getting seen and recognize can be a challenge. Luckily we got several tools that are available be used to help to build a clear identity.
Very time consuming for small businesses, choosing one social media to work on could be the best option. So which one to choose, between facebook, Instagram and the others. Here a description of the major social media, their strength and weakness.
The different social media, their strength and weakness:
Facebook used to be the number 1 social media. On that platform you have several profiles options, personal or business called “page”.As a Personal profile, you will need to connect with your friend for them to see the content. It is not the ideal profile to promote a business.
You have as well the business profile. On that profile you can post articles and pictures. People can decide to follow you, so your posts will be visible on their feeds. If they want to discover your brand, they can just browse your page without having to befriend. It would not limit the access to information. You can also create Facebook ads to touch people that don’t know you at all.
Unlike other platforms, It is a great platform for both texts and images.
It is still a very popular platform even though it is getting slowly down by the other social media that Facebook-owned, I mean Instagram.
It is necessary to have an account to do advertising on both Facebook and Instagram, as well as linking your catalogue.
The people need to know your brand to found you. If you are not doing paid advertising, your publications will not be seen.
It is getting slowly less popular.
Instagram is owned by Facebook but unlikely his brother, Instagram is really a platform for pictures. You would need a Facebook account and Facebook ads account to link your catalogue and your online store. All the paid advertisement for that platform will have to go through it.All publications will be then done through the app on your mobile phone.
For fashion and beauty, it is one of the best platforms to use. It is easy to work for a strong brand image and establish a social presence even to people that might not know you.
It used to be a platform used by mostly woman but in 2019 it tends to be now equivalent visitor both man and woman.
The strong point of Instagram is the possibility for people to discover you without them ever knowing about you, with the hashtag. Hashtags are maybe a little long to really understand and use fully his capacity but as soon as you know about it, it is a great and powerful to share your social content.
Instagram also allows Live video such as Facebook.
Read more about the case studies about the integration of social medias in your website.
Because of the hashtag, you can reach people that never knew about you before.
It is a very dynamic platform that is getting more popular than Facebook
It is mostly a visual platform so if you are working on anything visual such as fashion, it is the best platform
If you do not publish regularly, Instagram is black shadowing you, which mean are not showing your publications to all your community.
Even though it is a visual platform, a good and strong description is also very required
It could be hard to get a nice thread, throughout the publications in order to keep the feed interesting.
Pinterest is a social media mostly based on pictures. The principle is to sort images that will be as “pinned” into folders. It is possible to pin an image from any websites, so brands could show their inspirations on that social media.
This is a social media that was very famous for DIY followers and cooking mum. Thought it is changing a lot and are more for a mixed crowd. The people coming on Pinterest are often more into a shopping set of mind that on other websites.
The visitor that is more in the mindset of buying than on another social network.
Very good for women and fashion market
Very good price for the Ads
Still very weak for the man market
Not very used by the IT brand
Less popular than Facebook and Instagram
That social media was created first by 3 ex-workers of PayPal to be bought several years later by Google. It is using exclusively Video content. It is very popular and both for Woman and Man. Videos could be on any length and of any kind. When one video is finished, other videos on the same keywords are suggested. It could be great to show your knowledge or show fashion-shows or collection.
Very popular social media for both Woman and Man and in any subject.
The video is a format very popular and that attracts attention
The video format is requiring time for a professional look
Twitter is a social media based only on short “tweet” which means message. It used to be only a 140 character to double it later to 280 characters. It is getting less and less popular for brand but still very used for big companies specially to manage the customer problems and requirements. That proximity with the visitors and clients is the great point of Twitter that help build a strong relationship with the customers.
Tweeting can create a proximity with the clients
Easy to share tweets and eventually get a viral post between twitter users.
Great for all companies that are less visual
The numbers of character with only 280 that can be short to really share the message
There is a lot of Spammers in that social network even though Twitter is doing his best to avoid that problem
The lack of image is not appropriate for visual brand
Overall, your choice of social media marketing should depend on your market, brand and the type of content. The main purpose of social media strategy should be to drive traffic to your website, raise brand awareness and get in touch with your followers and active users.
When the decision is made of which social media platform to work on, the importance of consistency should be your social media strategy. In parallel of your own posts, you can also use the help of influencers. Influencers are marketers, bloggers or any person with a high number of followers. They are often paid to promote an article.
It is a great way to touch a different market or a public you would not have contact before.
Managing social media can be overwhelming and luckily there are few tools that can help you manage your marketing campaign on social media. One of them is called Hootsuite, or Later.
After all the work done on your social media, it is important that the visitors arrive on your website and recognize your brand. Read the article about how to set a strong brand to see more about brand identity through a logo, pictures, social media and Website.
If you need help deciding what best social media to choose for your business and how to take full opportunity to develop your band awareness through your website, contact me for a free 15in consultation.