What do I need to start the creation of my website?
The 5 key points to have ready.
You are thinking to start creating your website but you are not sure where to start, what you would need to have ready. To facilitate the work with your professional you need to have thought about a few key points. Here the key points to review when you want to start a website.
1. Your target audience
The first thing that you need to be clear in your head is to know your target audience. From there it will determinate your domain name, your design and your texts. A target audience is the people you wish to touch. Either you are selling products or services, the knowledge of the age of your audience, the tone of voice they appreciate, the location they are, will help you choose the details of your website.
Here are the key points to determine your target audience to get a good idea of what to present on your website.
2. Domain name
From the location of your customers, you could decide your domain name extension. A domain name is built of 2 parts: The name of your website for example “mywebdesignerbusiness” and the extension like .com or .com.au or .org…
If your client is mostly in one specific country, for example, if your clients are based in Australia, then a domain name finishing by .com.au would be more efficient.
Those kinds of specific domain name extension reassure the customers that you are based in that country. If you target mostly an international market then an extension in .com would be more appropriate. Read the article Domain name and hosting to know more about domain name.
3. Colours and font
Visual identity is very important in the net and can help your customers recognize you anywhere. For example, Coca Cola has registered their specific red colours and a bootle can be recognized anywhere in the world even before reading the name.
Another way to see the importance of colours is the action of the colours have on the subconscious.
The colours like green or blue would have more an impact as calming and processional, unlike yellow would be a colour more often associated to solar, happiness and children. If you are unsure of the colours you would like to use, start with the colours of your logo if you have one already. At the creation of your logo, you would have chosen the colours that speak to you and therefore would be the colour you are attached.
To build your website, the font is also very important. There are 3 big categories for font, the Serif, Sans Serif and handwritten.
For good website design, 2 fonts are often needed and created a good dynamic. To choose your font you can view some of them on Google font.
To complete your visual branding and the description of your service, the pictures are a strong point to pay attention to.
In the case of a company that sell services, you would need
- a picture of you or your team
- a picture of you or your team working (for example if you are a mechanic, it would be useful to have someone working on an engine, or fixing a car)
- a picture of your office (outside or inside) depending on your office
- any other pictures that are related to the services your offer.
In the case of a company that sell online, you would need
- a picture of you or your team
- a picture of ambience or representing your best products in action
- pictures of your products (ideally at least 4 pictures per article)
- Any other pictures related to your particularity or what could be different with your online store
If you are missing some pictures, your web designer or your web agency might be able to take pictures for you.
In the case that it would be hard to find specific pictures, they are several websites that propose Pictures with differents use restriction like https://stock.adobe.com/. For information, the picture you might find on google images are not free of use and could not be put on a website without the consent of the owner of the images.
After the first impression of the visual branding and domain name, the visitors will want to read more about who you are. Texts are what will make your visitors to convert into a customer. You would need a few parts for the texts:
- A headline
- a short description of your strength, work or what you offer
- A short description of your services or product
- a longer description of your services or products
- a long description of who you are, where you came from, your team and your location
Those texts should be carefully thought to address your customers. It should be written in a way to present your keywords and the synonym of your keywords. They should have titles and well structured to be easy to read for your customers as well as for Google. Some website is helping to write good content such as https://textoptimizer.com/.
To build your site the best it can be, website builders and web developers will need to have as much documentation, pictures, texts and info as you could provide them. It will help them create a website that converts and that allow all companies even small business to have a quality and efficient site.
Following this step by step guide above, will help you collect those details and stay focus on what you need to communicate through your website as well as with your social media. You will be able to decide which social media to work on and how to focus on hashtags or time to post.